What is Squidoo? A review

I must admit that despite having heard many positive things about Squidoo over the past year, it has taken me three attempts to get going on the site, with my first couple of attempts ending up as false starts. Why? I think all the cartoon monsters on Squidoo (they dish out the points and trophies) is off-putting to me for one thing – I don’t think it’s unreasonable to assume that the site is not targeted at my demographic group (middle-aged men), but rather one that is younger and possibly more female? Anyway, I have overcome my aversion to cartoon monsters and I am here to give you my Squidoo review.

What is Squidoo?

Squidoo is online writing and earning site where you post one page articles, known as “lenses”. There are some rules that Squidoo imposes regarding what lenses can be about, but generally speaking, you can write about any topic that choose (preferably something that you know about!) Your lenses are given a rank by Squidoo. There is scope for them to gradually rise up the rankings – if this happens then you will receive a payment from Squidoo, with the payment varying according to which “tier” of rankings that your lens reaches. Squidoo (and you) make their money from the adverts and sales made via the lenses with the pot getting split fifty-fifty. There are a variety of different affiliate advertisers that you can use, such as Amazon, eBay, etc.

How do you rise up the rankings?

Squidoo keep their exact formula secret. However, there are a number of factors that have been picked up anecdotally by writers over the years. Traffic levels and the number of sales made through specific Squidoo lenses seem to influence rankings the most. Positive feedback from other writers seems to have good effect (interactivity with other users is encouraged), with the number of “likes” lenses receive seeming to affect their ranking too.

How much can I earn on Squidoo?

Like with most writing sites, the majority of writers don’t make much money and what they do earn takes many months to accumulate. However, there are a tiny proportion of writers who seem to do rather well from Squidoo, earning hundreds, or even maybe a few thousand dollars each month. It does seem to take a lot of lenses and months (years?) of work to achieve this, however. It also helps if you have a basic understanding of the search engines rank web pages and follow some simple SEO tips, plus and have some online writing experience. (Although I know from experience how much money can I make with HubPages, my knowledge of Squidoo is still fairly minimal, as I only joined relatively recently. I do know some Squidoo writers from HubPages, however, so I understand that the earnings can reach two, three, or even four figures per month for some people).

How do Squidoo pay me?

Part of the ethos at Squidoo is that they encourage writers to give at least part of their earnings to charity (Squidoo give you a large choice of good causes) – it’s completely optional what proportion, if any, of your earnings that you give, however.
How Squidoo calculates earnings is one of things that Squidoo’s detractors sometimes express a dislike for. Unlike writing platforms like Wizzley where you generally earn through Google Adsense and affiliate sites such as Amazon, and the details of how your earnings are made up can be viewed, the Squidoo system is pretty opaque – you have to more or less trust Squidoo to allot the earnings in a fair and reasonable way. I generally prefer the Wizzley way overall, but the Squidoo method has the advantage of being simple and straightforward, as you simply get a single payment to your PayPal once/month provide you pass the threshold (which you can set at just a dollar if you wish).
Squidoo use PayPal to send you your money. I have no problem with this, although I know that some people don’t like PayPal, I have never had any trouble with them.

How do I join Squidoo?

Squidoo is free to join. You give them basic details like a name and email address, write your first lens, fill out some profile details and you are away.

Total processing time for MTurk payments from HIT to bank account

I get quite a few comments from people asking about the processing time for MTurk payments.  Usually they are new to Amazon Mechanical Turk and panic when they don’t get their money straightaway.  I have to say that although MTurk is one of the quickest ways of earning money online, in that you don’t have to reach a high threshold level of earnings or wait for a monthly payout date, you still don’t get your money instantly.

I thought I would give you a personal timeline of how the earnings system works, starting with me completing the HIT for the MTurk requester, through to the money becoming available in my bank account.  It is written from my own experience, but bear in mind that I live in the USA and the system might work a little differently if you are in another country.

STEP 1

HIT is completed for an MTurk requester.  It then sits in the HIT Status section of my dashboard page waiting for the requester to approve or reject it.  This is often the longest part of the process and it can take anywhere from being almost instantaneous to up to a month.  In reality most hits are accepted or rejected within hours or days – it’s difficult to predict however and depends entirely on the MTurk requester.

STEP 2

Even after a HIT has been accepted it doesn’t get credited to me straight away.  In my experience, it is normally credited to my current balance (found in Account Settings) within 24 hours of acceptance though (and very often sooner than that).

STEP 3

Once the money has been credited to my Current Balance, it can be spent online at the Amazon store.  If I want to transfer it to my bank account, however, I need to reach a minimum of $10 earnings credit to do that.  You will also need to link your Amazon MTurk account to your bank account - it is some time since I did this, but I seem to remember that it took a day of two before my account was set up.  You transfer money by clicking on the “Withdraw or transfer your earnings” link in the “Your Earnings” section of the Account Settings page.  Once you transfer the money, it typically takes a couple of days to appear in my bank account.  Transferring it at the weekend will take even longer.  Once it appears in my account it can be withdrawn or spent as normal.

As you can see from the steps above, you don’t get money instantly.  You have to wait up to a month to get the HIT approved (although usually it is done within a few days).  You have to wait up to 24 hours to get the money credited to your current balance after approval.  It can then take several days to transfer it your bank account.

Sticking to surveys and diminishing returns

I’ve been sticking to doing online surveys for money on Amazon Mechanical Turk recently.  After working a lot on MTurk in the run up to Xmas to get some extra money for the festive season, I’ve just been working fairly intermittently in the last few months for a bit of extra pocket money to spend on small Amazon products, such as computer accessories.

Diminishing returns

I think that generally speaking, it is best to see MTurk earnings as pocket money, rather than trying to earn it as any sort of wage.  It might be different if you are in a developing country, but here in the US, the money that you can earn (with the occasional exception) is generally just too small to make a great deal of difference.  This wasn’t necessarily true in the past, but I think it’s fair to say that MTurk payments have overall been driven down over time.

Online surveys

Surveys are a good example of this phenomenon.  When I started doing the online surveys for money on MTurk over a year and a half ago, it was common to see 15 or 20 minutes surveys that paid, $1.50, $2, $2.50, or more.  Now the equivalent survey generally pays at most a sum more like 50c,75c, or, if you’re lucky, a dollar.  (My stats are anecdotal, but I’m pretty sure that the lower earnings aren’t just my imagination!)

Globalization

The worst falls in earnings come with the general, more mechanical tasks, however, that are open to anyone in the world to do.  These tasks pay less than 10% of what they did a couple of years ago in some cases.  Don’t get me wrong, I certainly don’t begrudge fellow turkers from the Indian Subcontinent earning an honest buck, but MTurk is definitely an example of how globalization can sometimes have a negative effect on workers’ wages.